Cautionary Tales with Tim Harford cover image

Adidas v Puma: A Battle of Boots and Brothers

Cautionary Tales with Tim Harford

CHAPTER

The Divided Town of Herzogenaurach: A Rivalry of Brands

This chapter explores the competitive culture of Herzogenaurach, Germany, a town known for its fierce loyalty to Adidas and Puma. It illustrates how this rivalry permeates everyday life, shaping personal choices and community identity.

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