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Bacardi vs Pernod Ricard | Rum and Revolution | 1

Business Wars

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Rum Wars: A Clash of Spirits

This chapter explores a covert operation by Cuban pilots, funded by Bacardi, aimed at undermining Fidel Castro's regime through sabotage of Cuba's power grid. Set against a backdrop of rising tensions in 1960, it highlights the fierce rivalry between Bacardi and Pernod Ricard amidst the tumultuous political landscape affecting the Havana Club rum brand.

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