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How Should Brands Enter The Metaverse? with Senior Vice President, Executive Creative Director - Nicholas Pringle at R/GA
Welcome to the Metaverse
What Are Some of the Best Examples of Brand Activations?
Light lou: Brands got to have a reason to enter, ofte they want a present, but it's got to be more than just a, a sort f flashing in the pan. I love the example you gave as well about rebens, what you can do in the iner physical world. And then, you know, maybe it's chep packs in the me es are really cool. What are some of the better examples you mentiond t adde yasovs? Light lou: Youhave done it really well by really understanding the culture and kind of colaborating with people who are part of the endoft seen. Or that's a good point. Like,
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