77 - Coca-Cola
Do Go On
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Marketing Conspiracy Theorists Can Be Women Too
A psychiatrist whom Coke had hired to listen in on calls. He told the executives that some people sounded as if they were discussing the death of a family member. Even Fidel Castro, a longtime Coca-Cola drinker, contributed to the backlash calling him he called. The CEO addressed this and said some other press conference when they re announced they're bringing back Coca-Cola classic. These days Coke has kept a firm lead in the US carbonated drinks market. In the US they currently have a 42.8% market share to Pepsi's 31.1%.
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