The Diary Of A CEO with Steven Bartlett cover image

Dermalogica Founder: Building A Billion Dollar Business While Looking After Your Mental Health

The Diary Of A CEO with Steven Bartlett

CHAPTER

Building a Bold Brand in Skincare

This chapter delves into the unconventional branding strategy of Dermalogica, emphasizing the importance of authenticity and disrupting industry norms. It recounts the struggles faced during the brand's inception in 1986, including the sacrifices made and the commitment to forge a deep connection with a passionate customer base.

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