3min chapter

EXPANDED Podcast by To Be Magnetic™ cover image

Ep. 233 - From Settling in Career to Seven-Figure Entrepreneurship - The Process with Holly Conti

EXPANDED Podcast by To Be Magnetic™

CHAPTER

What's Your Mission?

Sally Kohn: I now co own a PR in marketing agency with Caitlin, whom I mentioned. Our mission is to help underrepresented leaders be seen and sought after so that they can reclaim their power and rewrite the human story. We're working with women LGBTQ plus leaders and business owners who are trying to share their story. Right now we know that less than 36% of the sources quoted in the media are women. And you know, most of them are white women and cis straight women. So it's a big mission and we have been now doing this since 2020.

00:00
Speaker 2
That is such a good point. And that's one thing that I'm so thankful my partner will check me on is when he'll ask like simple things. Where do you want to get coffee? What do you want to have for dinner? And I'll be like, I don't care. What do you want? And I'll be like, no, you always have a preference. What do you want? And he'll kind of give me space to like, just give me an option to think about my needs. Because it's so it's I'm so used to just no, no, whatever, it's cool, you know, whatever it's fine. And lenient who wait, I do have preferences. There are things I want more than others in this. And I'm allowed to feel that.
Speaker 1
Yeah. And even if it's not exactly what he wants, it's okay for you to have what you want this time. 100%.
Speaker 2
So touching a little bit on when you started having big tests, you were calling in this big up level in the company, trying to get, you know, 20k more a month for the company. You had some massive tests that were stacking up around this time. So what was coming through in some
Speaker 1
of these tests? So I now co own a PR in marketing agency with Caitlin, whom I mentioned, and our mission is to help underrepresented leaders be seen and sought after so that they can reclaim their power and rewrite the human story. So it's a big mission, right? We're working with women LGBTQ plus leaders and business owners who are trying to share their story. Our whole thing is to get people seen in the media because right now we know that less than 36% of the sources quoted in the media are women. And you know, most of them are white women and cis straight women. And so we're trying to shift who has money and who has power and that starts with who's heard, who's heard in the media, who's heard in different public spaces. So it's a big mission and we have been now doing this since 2020. She's been doing it since 2019. And every year we have tripled or more our revenue. And this year, going into 2022, our goal was big. At the time, I think we had four or five employees. We're like, we're going to hit our first seven figures. We're going to do it this year. We think we can do it. And that meant that we would have to triple our revenue from 2021. And at the start of 2022, I think things were moving pretty smoothly. Everything was going as it should as planned. And then basically between March and July of this year, it was the hardest we've ever worked in our business. It was the most, I think, test we've ever had in our business. And we were really, you know, we had several months where we weren't profitable, which is something that we hadn't experienced yet, which was really scary and was a lot of emotional tests.

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