2min chapter

The Big Story cover image

The Pile On Publishers’ Plates - E236

The Big Story

CHAPTER

Gaming Influencers - Brand Safety Concerns in Gaming

I used to watch him all the time and then I stopped being a basement dweller. Yeah, so it's a really good point. And not only are the brand safety concerns in gaming around the actual content of the games themselves,. But it's also the potential toxicity of these gaming communities that gaming influencers build up around themselves. It's one of those things where as the value becomes more clear to marketers, they get less worried about those things.

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