Costco's Failure to Sell Five Dollar Chickens

Paul Greive is a USMC War Veteran and the co-founder of Pasturebird, the world’s largest daily-move pastured poultry operation. He also helped launch Primal Pastures, a direct-to-consumer regenerative organic farm in southern California.

Paul chats with Dr. Anthony Gustin about how he got into farming, why he credits Lyme disease for kicking off his interest in regenerative agriculture, and how his startups were born. 

They also discuss the importance of raising animals in their natural pasture habitat, both for the environment and the added nutritional benefits. 

Paul then explains the difference between pasture-raised, cage-free, and free-range chickens. Then he and Dr. Gustin talk about why geese are totally underrated in the US.

You’ll even hear how Pasturebird uses the largest land-based electric vehicles in the world to help their chickens automatically move a full spot every 24 hours.

Tune in to the episode to discover more about:

• The challenges of scaling pasture-raised poultry

• The major cost drivers of getting chicken from the pasture to your table

• Biomimicry and the next big wave in ag tech

• A better financing model for regenerative farming, including tokenization and fractional ownership of farmlands

• Paul’s thoughts on the Farm Bill and other government programs and regulations

Resources mentioned in this episode:

• Paul Greive’s direct-to-consumer regenerative organic farm Primal Pastures

• Paul’s pasture-raised poultry company Pasturebird

• Paul’s LinkedIn

• Paul’s mentor Joel Salatin

• Find your local pasture-raised farm at Getrealchicken.com

• Visit HVMN.com/AG to get 30% off your first subscription order of Ketone-IQ™