Chris Do: Storytelling in Business and Design
Masters of Storytelling
00:00
The Importance of Branding
Brand is a word that's loosely used to replace lots of other words. Branding is really about impression management. A strategy is simply a plan to go for me to be. So many of my design friends keep calling themselves branding agencies when in fact their identity system design firms or they design websites, but they're not really doing branding. If you don't write copy, if you don't design a customer experience, I would argue you're not really a branding firm.
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