Behavioral Biases
The Soul of Enterprise: Business in the Transformation Economy
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Unraveling Behavioral Economics Through Human Behavior Narratives
The chapter delves into the complexities of behavioral economics, contrasting it with neo-classical economics and discussing the role of culture, nature, and nurture in influencing human behavior. It questions the need for studies to prove obvious human tendencies, emphasizes the emotional value of gifts over their monetary worth, and challenges traditional notions of rationality through real-world scenarios.
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