10min chapter

Hamish & Andy cover image

2024 Ep 272 - Hamish Blows Something Wide Open

Hamish & Andy

CHAPTER

The Protein Paradox

This chapter explores the marketing strategies behind protein products, highlighting the focus on protein content over other nutrients. It contrasts everyday whole foods with processed protein items, critiquing the confusion created by product labels and the industry's obsession with protein marketing. Additionally, the discussion delves into the blending of education and entertainment at an upcoming conference, along with humorous brainstorming for performance elements that align with business themes.

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