A landing page is meant to capture your email and then have you go somewhere else, which for us is our emal news letter. The second thing on my audit was morning brew's slogan and morning brew's one liner. Two point five million people in our ecosystem consume morning brews daily news letter. That is a chiton of people. And everything in our news letter communicates something about our brand. It communicates whether we have whether we care about design. What do we want our readers to parrot to their network that we believe sets us up for success?"