The MARTIC Ecosystem Map

When most people in marketing and sales are thinking about their tech stack, a lot of times they're thinking just about tools that are specifically meant to help generate leads or accomplish some sort of sales or marketing function. You need to look at the whole ecosystem when you think about your stack and some of those tools might not be defined specifically as a marketing or sales tool. There's definitely a lot to think through and you've got to look outside of the box a little bit when really trying to bring in the best software and the best tools for your company.