How to Know if Your Facebook Ads Will Work
Social Media Marketing Podcast
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How to Break Up Your Ads
I think the way facebook runs or adds tay make it easier. Maybe what's happening too is that people are weeding themselves out. When they are able to read more, they're like, oh, you know what? This is na'd actually a fit for me. So now it leads to less leads, but that means more expensive leads. But that also can mean more qualified leads.
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