Everybody on Mute: Why TikTok Doesn't Need Music Anymore
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The Rise of TikTok: From Education to Entertainment
This chapter explores how TikTok started as an educational platform before pivoting to entertainment, focusing on the founders' realization of the popularity of music and videos among teens. It discusses the merger between TikTok and Musically, highlighting its strategy to expand globally and become the top destination for short form video content creation and consumption.
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