The Evolution of Elevar: Where We Started and How We Adapt With Our Customer Needs
Conversion Tracking Playbook
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Shopify - Is L of R Right for You?
LOR was built on having an abundance of data points. When you stop being able to provide those data points to the platform, it's almost not equipped to do its job. There are certain characteristics of brands that does make someone like an L of R or no brainer. If a brand is smaller and doesn't have a sophisticated media buying team they probably wouldn't see much incremental increase out of using LOR.
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