The Smart Passive Income Online Business and Blogging Podcast cover image

SPI 448: How to Use Scarcity and Urgency to 10x Your Sales and Marketing with Jack Born

The Smart Passive Income Online Business and Blogging Podcast

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Will It Fly?

Jack Drexler: I can have somebody subscribe today, for example, go through a little nurture sequence for a week or two. Then they get into a launch sequence. Somebody going in subscribing to my list tomorrow will have the same thing happen at the same amount of space of time as the person before. So every day, as long as I get new subscribers, every day there's launches happening at all times. And this is what's really cool. These things can happen. For every individual, they have their own unique countdown timer and the part that scared me the most was like, oh, is this just sort of like fake urgency? It's not because after the countdown timer ends

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