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Ford and Deere’s Digital Future

Barron's Streetwise

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Ford's E v Program, Jim Hackett

A year ago it looked like general motors was winning e v race among traditional car makers. But now ford is one where it counts, putting winning models in customer driveways. Much of the credit goes to farley, who convinced the lasseo, jim hackett, to turn ford's e v program away from economy models and instead to focus on iconic brands.

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