Paula Scher
Tetragrammaton with Rick Rubin
00:00
The Evolution of Branding: Design vs. Advertising
This chapter explores the contrasting worlds of advertising and graphic design, emphasizing their historical contexts and operational differences. It highlights how graphic design focuses on creating lasting identity for brands, while advertising aims for immediate impact. Through examples like Coca-Cola and personal anecdotes from the speaker's career in album cover design, the chapter illustrates the complexities of branding, artistic integrity, and corporate identity.
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