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Building the B2C communication stack | Shivakumar Ganesan @ Exotel

Founder Thesis

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How I Found My Way to Market for Exotel

I was running a classifieds business. It appeared as though we'd be able to make more money with this than that. So I shut that thing down and start focusing for you. What does your go to market for Exotel? Like, you know, you had no sales and marketing experience. How did you figure that piece out? Initially, it was mostly my network. Then we raised a little bit of money from Mumbai Angels and Bloom.

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