3min chapter

Capability Amplifier cover image

How to 10x Your Coaching Business Revenue

Capability Amplifier

CHAPTER

The Harvard Effect and Your Sales Process

There's two principles behind or really the your solutions, which the harvard effect and also your sales process. We value things that we feel like we had to earn. I find a lot of times when people are establishing credibility, growing their business, sometimes they fall into the impostor sindrum. They gonto, who the hec am i or who am i to charge blank? The harvard effect simply installs into the sales cycle a small shift from you feeling like your selling a client versus a client feeling like their applying or earning a spot to work with.

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