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#7: GV Design Partner, Daniel Burka, on prototyping your way to massive influence

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CHAPTER

Designing the Right Thing

Designers are very fond of thinking that the world needs to be beautiful a and maybe it does. If your idea can't stand up, even if it's just ok looking, you're not perfect looking,. It's praly not that good idea to begin with. So focus on makingsure youre doing the right thing. And then, ihave this am, when i think about aesthetics, i often think of it much more in terms of achieving the right objective, as opposed to making something that looks good.

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