2min chapter

Dwarkesh Podcast cover image

Brett Harrison - FTX US Former President & HFT Veteran Speaks Out

Dwarkesh Podcast

CHAPTER

How Much Does Coca-Cola Spend Per Year on Marketing?

At the time you could see the public public public reported volume on FTX it was something around 15 to 20 billion in notional per day. The take fee would be something like two basis points per trade so if you just did like 20 billion dollars traded per day times two basis points times 365 which because like crypto trades every single day you can get a sense of how much money FTX was making a year. At the time I think the run rate for FTX was something like close to a billion dollars in income and you think okay is 19 million dollars a reasonable percentage of the total income to spend on a very significant important marketing play? It doesn't seem crazy yeah but that's what

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode