How to Tell a Better Story

Many people don't know how to put a story in the context of their customer. So i take them through the exercise of the five wives, because they are stuck and have a hard time moving from brand centred things to customers entre things. And then when you're done, literally just flipping the order in which the answers were given to you, and all of a sudden you have a story narrative. It is amazing. I have sat and watched people, i think i' even, like in my own head, heard their angels sing and aea, justlike i comes when that happens. But it truly is magical.