S1 EP11: How to Double Conversion Rates With a Killer Landing Page
30 Minutes of Growth
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The Most Important Headline on Your Landing Page
Every headline on your laning page has a job, but only one headline is the founder. The way i like to see it is your h one is plant. In every other headline is you watering the plant until it blooms in the consumer's mind. On the average, five times as many people read the headlines as they read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.
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