#323: Ikea Family - Beloved Retailer Shares Its Latest Loyalty Innovations
Let's Talk Loyalty
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IKEA Tokens - A Token of Rewards
I love the inside penny that essentially to go from a problem in my head in my home through to solving that problem. We're really trying to bring together the best of IKEA to our customers, but in a way that's relevant for them. What is the task that they are worried about at that moment? Great. And just to clarify, then, you mentioned keys. So is that essentially a currency? Is that essentially a point-space currency or no? It's absolutely not a currency. It's a token, yeah. A token. They have no cash value, but they're exchanged for the many different types of help that IKEA can offerOur customers to bring
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