
#42 Driving Urgency for Change with Carl Ferreira, Director of Sales at Refine Labs
Winning the Challenger Sale
00:00
The Importance of a Good Motion
Some sellers are met with leaders who encourage them to do discounts when they don't want to. "It just goes back to kind of sales culture and the goals of the company," she says. And then I think is the key point is how your buyer wants to make the decision, too.
Transcript
Play full episode