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#42 Driving Urgency for Change with Carl Ferreira, Director of Sales at Refine Labs

Winning the Challenger Sale

CHAPTER

The Importance of a Good Motion

Some sellers are met with leaders who encourage them to do discounts when they don't want to. "It just goes back to kind of sales culture and the goals of the company," she says. And then I think is the key point is how your buyer wants to make the decision, too.

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