The 48 Laws of Power, Law 9, Win Through Your Actions, Never Through Argument

The power of verbal argument is extremely limited, and often accomplishes the opposite of what is intended. No persuader can hope to succeed without mastering the language and art of insinuation. When people feel secure about themselves, when you anchor the ego they front, they are disarmed and maneuverable. Expose and Attack Your Opponents Soft Flank The Turning Strategy.