How to Build Trust With Your Customers

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

If I see a bunch of my friends using a product and being successful with it, I still might buy it. Specificity builds trust in the absence of traction. Building a unique problem makes people feel seen. The next pillar of an effective landing page is logistics.

Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on.