LEVELS – A Whole New Level cover image

#13 – Documenting culture (Michael Mizrahi & Ben Grynol)

LEVELS – A Whole New Level

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Zappos's Culture Book

Loom is a tool that allows people to record short videos and audio messages about their company's culture. Loom was created by the team at Amazon, which has now been acquired by Bezos' e-commerce giant. The idea comes from an open-ended question: What does Zappos culture mean to you? People can write out what it means to them or do whatever they think will be easiest for them.

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