Episode 016 - OOUXing Healthcare with Imogen Levy
The UX Level-Up
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The Importance of Understanding the Wider Context
"One of the biggest problems and one of the biggest struggles that folks have from a strategy perspective is figuring out where their edges are," he says. "Where is our unique boundary for how we're helping the patient in your place?" And also because I think what we're trying to do is an eye hospital, it still doesn't mean that we own the definition of eye condition."
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