Empire Building cover image

165. Mid Year Business Check-In

Empire Building

CHAPTER

Inspecting Lead Generation Pillars

People don't do what you expect, but they will do what you inspect. I was in a marketing meeting with our marketing leaders and they pulled up an email that we had sent out. And so I said, let me see what the consumer sees, right? So they pull it up like the consumers saw it. We found out that that email was not being monitored.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner