165. Mid Year Business Check-In
Empire Building
00:00
Inspecting Lead Generation Pillars
People don't do what you expect, but they will do what you inspect. I was in a marketing meeting with our marketing leaders and they pulled up an email that we had sent out. And so I said, let me see what the consumer sees, right? So they pull it up like the consumers saw it. We found out that that email was not being monitored.
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