SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
Sleeping Barber - A Marketing Podcast
00:00
I'm a Light Buyer, and I've Got a Loyal Base
The idea that we want a really loyal base, and it's going to all be heavy buyers, just really flies in the face of all the evidence a that's there. You guys talk about mental and physical availability, and as a path growth. So can you talk about that f that? Yes. Well, excepting the principle that sustainable root to growth is is penetration, therefore customer acquisition is is superimportant,. How do you go about that? We kind of take it back to to the o pillars, or market based assets of mental available and physical availability.
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