BiggerPockets Real Estate Podcast cover image

662: ROE > ROI and Why Your “Cash Flow” Number is Deceiving w/Chris Lopez

BiggerPockets Real Estate Podcast

00:00

Is Your Lead Magnet the Life Blood of Your Business?

The lead magnet is a piece of valuable andigutal real estate that teaches you how to do something. For me, lead magnets are a really big part of my business too. I provide as many lead magnets as i can. And so through that marketing, since i've already established myself and give so much away for free, publicly, against people like me, or they don't,. People lik ohyou know what? Chris's investing philosophy is silly. So in the beginning, ihve got a lot of people reaching out. But as i have established my bran in the content, i have very, very few people reaching out - which gives me a good focus.

Play episode from 50:14
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app