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Evolution of Fashion Choices and Luxury Brand Dynamics
Exploring the shift in fashion preferences from affordable to high-end brands, the chapter delves into Uniqlo's innovations in retail efficiency and the allure of luxury items like the Birkin bag from Hermes. Discussing the delicate balance luxury brands face in maintaining exclusivity, it contrasts strategies of brands like Burberry and Hermes in controlling supply and brand positioning to preserve their mystique and prestige.