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The Dilemma for Indian Brands: Build Offline Muscle or Stay Online and Face Private Labels?

ASYMMETRIC

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The Rising and Failing Tide of Ride-Sharing Services in India

This chapter examines the swift rise and decline of ride-sharing services in India, focusing on BlueSmart's rapid success and subsequent quality drops. It also highlights the challenges of scaling services while maintaining quality, as seen in companies like Rapido.

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