A TikTok-fueled Victory In New Zealand – Sean Topham (Topham Guerin)
Campaign Trend Podcast
The Strategic Importance of TikTok for New Zealand Campaign
This chapter discusses using TikTok as a social media platform during the campaign in New Zealand, highlighting its organic reach and viral potential. It also emphasizes the need to adapt to a video-centric strategy and prioritize cybersecurity while using various platforms.
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