The Strategic Importance of TikTok for New Zealand Campaign

Today we’re joined by Sean Topham, co-founder of Topham Guerin, a global creative and digital agency. Sean and his team have worked on campaigns around the world, from Australia to the UK, where they’re always bringing cutting edge, envelope pushing creative ideas to the table. 

Sean’s fresh off a big win in his native New Zealand where TikTok played a major role in the political conversation. We learn more about the New Zealand National Party’s victory, what Sean and his team learned about tiktok, and how conservatives can apply these lessons in the united states.

• The digital campaign that rewrote NZ's political playbook

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