How do I figure out Product-Market fit?
ET Startup School
00:00
Jaipur
Japur was an online first, an online and only proposition at that point in time. What we were trying to do really is to create India's national aesthetic. Creativity is a lot like looking at the world through a kaleidoscope. You look at a set of elements, the same ones that everyone else sees but then you reassemble those into an enticing new possibility.
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