15min chapter

Storytelligent | Brand Storytelling with Bryce McNabb cover image

Customer Insight with Gina Fong | Unveiling the Art of Consumer Anthropology

Storytelligent | Brand Storytelling with Bryce McNabb

CHAPTER

Understanding Human Beings in Business

The importance of consumer anthropology in designing products and services that delight customers, and why there is a gap in understanding humans in the business world.

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