Changing Shopping Practices of Mothers During the Pandemic

The chapter explores how mothers' shopping behaviors shifted amid the pandemic and the lasting effects of these changes, reflecting on the disproportionate impact on women regarding work and household duties. It discusses the rise in online shopping, alterations in product preferences, and the segmentation of mothers based on socioeconomic status in their purchasing habits during COVID-19. Additionally, the chapter examines the evolving nature of shopping post-pandemic, blending digital and in-person experiences and the implications for social interactions and the retail landscape.