The Great Creators with Guy Raz cover image

Macklemore: Why He Never Signed to a Label, His Struggle with Addiction, and Making Art that Means Something (2023)

The Great Creators with Guy Raz

CHAPTER

Navigating the Challenges of the Online Music Environment

This chapter explores the obstacles faced by music artists in the era of TikTok and the ever-changing online environment. It delves into the struggle of gaining recognition amidst the vast number of songs released on platforms like Spotify, as well as the unpredictable influence of TikTok in shaping young listeners' preferences.

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