Jack Chambers-Ward and Mark Williams-Cook follow up on Mark's popular Search Norwich talk about conceptual models for SEO and his recent Google exploit discovery.

Mark & Jack explore the details of the fascinating Google exploit, dissect the talk's key points, and answer questions from the community.

The duo also preview next week’s big episode featuring three special guests and discuss the revamped format for Search With Candour in their cosier setting.

Stay tuned for exclusive insights into Google's data, how Google classifies queries, and what this all means for SEO in 2025.

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Chapters

00:00 Welcome to Search with Candour

00:15 Studio Updates and Upcoming Guests

01:13 Exploring the Google Exploit

01:29 Sponsor: SE Ranking

02:50 Sponsor: Optmyzr

05:53 Advanced SEO and Conceptual Models

10:13 Understanding SEO Through Video Games

11:25 The Importance of Conceptual Models in SEO

14:53 Google Exploit Data and Its Implications

21:18 Site Quality Score and SERP Features

30:27 Optimising Click-Through Rates

33:25 The Twiddler Framework Explained

35:25 Google's Predicted Click-Through Model

37:53 The Role of Expertise in SEO

43:38 What Protobuf Is and How It Works

48:07 Wrapping Up and Future Plans