
Lonely Planet: Maureen & Tony Wheeler
How I Built This with Guy Raz
00:00
How to Sell a Book
Loni Planet's first guidebook sold for $1 80 and covered all of Asia in 96 pages. It was done on a kitchen table, because they only had a kitchen, kitchen and a bedroom. Loni: "We didn't go to a big commercial printer... we just printed the pages" She says she got her 'big break' by going on television with her husband after their book went viral.
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