
Super Bowl LVII Marketing Roundtable Discussion
The CMO Podcast
00:00
How to Hack the Super Bowl?
Myship came up with this idea of hacking the interface. And we thought about hacking a generic car ad because people watched the ad so intensely. It was really just luck and evolution and actually having a construct of an idea, not even imagining that they would even let me do that. "It's kind of like the Wild West at Fox three days before," he says.
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