Stacking Growth | The B2B Marketing Podcast cover image

Why Paid Media is Killing Your GTM Efficiency | Megan Bowen on GTM Live

Stacking Growth | The B2B Marketing Podcast

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Transforming Outdated Marketing Strategies for Greater Efficiency

This chapter delves into the challenges organizations face with outdated marketing approaches and highlights the critical role of external perspectives in uncovering key insights. It advocates for a modernized methodology that moves beyond traditional metrics, emphasizing collaboration with partners to drive revenue growth.

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