How to build a successful B2B media company
The Business of Content with Simon Owens
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Do Sponsors Value Sponsors?
I've seen some publishers who feel icky about putting them in the putting sponsors in the content, allowing them to do the introductions for the speakers or the panels. Have you tried any of that? Do they value the big sponsors value that?" Yeah, I just we just find the sponsors value it the audience doesn't. And so what we try and do is make sure that we do stuff that the audience will value," he said. "It's a win for us because it's a commercial deal"
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