Kyle Byrd is a seasoned product strategy and uncertainty leader with a background in industrial design. He was the former Head of Product at Atlassian, where he led the product strategy for Jira Align, a leading enterprise agile planning software. He is also the founder of the Uncertainty Project, a community initiative aimed at exploring decision-making models to manage uncertainty. In this episode of the Unlearn Podcast, Kyle joins Barry O’Reilly to share his unique perspective on embracing uncertainty and problem-solving, drawing from his experiences in transitioning from hardware to software products. He discusses the importance of deep domain expertise and the value of diverse perspectives in decision-making processes.
An Unconventional Foundation
Kyle shares his journey from industrial design to software product management "I'm forever thankful that I got an art degree in college, which was industrial design. It really forces you to unlearn that there is a right answer in a very uncomfortable way," he says. Kyle's unique perspective on problem-solving has shaped his career, leading him to view the world from a "problem to problem perspective" rather than an "answer to answer perspective." This mindset has been instrumental in his work, particularly in his transition from hardware to software, where he found the flexibility to match solutions to problems. His passion for customer engagement and problem-solving was evident during his time at Agile Craft, a startup that was later acquired by Atlassian and transformed into Jira Align, Atlassian's fastest-selling product. "Product management is one of those worlds where it is all about finding problems, finding fixes, unlocking the next problem,” Barry adds, “and it’s an endless iteration of that.”
The Art of Business, Choices, and War
Being deeply invested in a problem is crucial to find its solution, Kyle shares. During his transition from a hardware-focused role to a software-focused one, Kyle found himself becoming "hyper obsessed" with understanding why organizations work the way they do. This obsession led him to spend his weekends reading and learning about organizational structures and decision-making processes. Growing up in a military town and being fascinated by the structure of large organizations like the military, he found that many models and techniques used in business have their roots in military strategies. Concepts like wargaming, scenario planning, and Commander’s Intent have found their way into business strategy and decision-making, particularly in large, complex organizations.
Looking Ahead
Kyle shares his excitement about the future of The Uncertainty Project, particularly in translating the theoretical aspects of decision-making under uncertainty into practical applications that can impact the way people work and make decisions. He encourages listeners to engage with the content on The Uncertainty Project's website and to think about how the concepts discussed can be applied within their own organizations.
Read full show notes at BarryO'Reilly.com
Resources
Kyle Byrd on the Web | LinkedIn
