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13min chapter
Reaching Your Ideal Audience with Amazon DSP
Better Advertising with BTR Media
Mastering Audience Targeting with Amazon DSP
This chapter explores the complexities of audience targeting using Amazon's Demand-Side Platform (DSP), highlighting the importance of precise inclusions and exclusions. The discussion emphasizes leveraging both first-party and third-party data to effectively reach lifestyle and in-market audiences. Furthermore, the chapter delves into strategies for remarketing, audience layering, and tailoring messaging to enhance campaign outcomes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode