3min chapter

HR Leaders cover image

How Siemens is Using L&D to Enable and Sustain People Growth

HR Leaders

CHAPTER

Building Brands Around Your Product?

With such a large, global organization, you need at least one forto start it. And i think something you and the team have done really well is just building strong brands around each of these initiatives. We always start every comcommunication with my groth, and then we might do a deep dive on a certain ifso or an example. It's far from any normally used corporate speak. The first thing we did was develop very a human centric design, even though in line with the brand design, but it looks very human. So the way we approach people is very encouraging. It has a very positive language. It's more likeis like something else.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode