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Building Brands Around Your Product?
With such a large, global organization, you need at least one forto start it. And i think something you and the team have done really well is just building strong brands around each of these initiatives. We always start every comcommunication with my groth, and then we might do a deep dive on a certain ifso or an example. It's far from any normally used corporate speak. The first thing we did was develop very a human centric design, even though in line with the brand design, but it looks very human. So the way we approach people is very encouraging. It has a very positive language. It's more likeis like something else.