2min chapter

Social Media Marketing Podcast cover image

Crypto and the Future of Business: A Primer

Social Media Marketing Podcast

CHAPTER

Isn't It Time to Think of an NFT as a Loyalty Programme?

Think about an nft as programmable media, right? It's this box that can contain whatever your imagination wants to put into it. And owning the nft is like the key that unlocks that. What could be inside? Well, it could be purely a piece of art. It could be an item that unlocks an event. It could unlock any kind of experience or good or service that you want it to unlock. So maybe an easy way to look at this is to think of it as a loyalty programme. When you purchase an nft, it could unlock all the rights and benefits that come with being part of that particular community or tribe. Now that means there's no limitations to

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